June 13th 2025

Hi, it's James Lavers, 

In 2010, after 5 years of trial and error, I started teaching a new approach to getting clients and making money that I call "The Lazy Coach Way".

Now, look. 

If you're a healthy, skeptical adult, chances are good you read the headline at the top of this page and thought -

I totally get it.

And, you know what if I wasn't the guy who'd seen this strange approach work first-hand - I'd probably think this was bullshit too.

Plus if I hadn't experienced this super cool approach to becoming a well respected, well-paid, well-known Coach, Healer or Trainer work for ME personally...

...there's no way I'd believe it. 

But I do believe in it. 

This approach gave me back my life.

It's given many of my clients back there's too.

It's not hype. I promise you. 

It's true.

All of it. 

This is a messy one. A true one.

One I still think about, even now.

It’s about closing a door.

It was spring 2006, and I was on a call with another potential client. You know the type. The one you hope says yes because you really need the money. Actually, more than that, you really just need the break - craving some validation that your crazy decision to start sharing your expertise isn't madness.

I was juggling. Consulting by day to keep the bills paid. Late-night hustling to get my coaching business off the ground.

There I was hunched over my phone in a tiny outbuilding-turned-office attached to my house.

I was talking faster than I needed to. Wanting so desperately to impress them. Trying to sound a little more successful than I really was.

And then I heard her.

My nine-month-old daughter had gotten away from her mum. She was toddling across the deck, trying to find me. I could hear her little feet. I could hear her voice getting closer.

I panicked.

Rather than do what I’d do today. Laugh. Pick her up. Wave at the client. Be human.

I shut her out. Literally.

She reached the office door. Glass. And, whilst still talking to the potential client, I pulled the curtain across.

She banged on the glass.

I turned away and talked louder and faster.

The door handle clicked as she pushed it open.

Her mum found her, scooped her up and took her back inside, and the last words I heard honestly just broke my heart. "Daddy's working."

That was the moment everything snapped into focus.

Because I wasn’t trying to get clients and make money just for the hell of it. I was doing it for her. For our family. I wanted to be the dad who was there. Not the one who was always missing. The one who showed up.

But, fact is, I was already missing.

Worse. I was teaching her I wasn’t available - that calls came first.

That was the day the Lazy Coach Way was born from a single crystal clear insight:

See, I was trading hours of my life for money.

I gave away chunks of time for free and called them discovery calls.

I chased clients. Said yes to everything. Answered emails at all hours like I had something to prove.

And I told myself. This is what it takes.

But it wasn’t.

Because every hour I spent on one client was an hour that was gone and would never pay me again.

And in that moment with my daughter at the door, I realized something.

I was selling off my life in chunks.

I couldn’t get any of them back. Ever.

That’s the deal most coaches and practitioners are making. 

I wasn't willing to do that anymore.

I made a decision.

I got obsessed with a single idea.

Now, bear in mind - this is 2006.

There's no Zoom.

No Kajabi.

No online courses. Not yet.

CD & DVD sets were still the first choice for the Gurus who wanted to get their spoken-word expertise out there.

Remember those!?

But here's the thing. I was already helping my clients do that. 

Because, see, I was originally the guy who'd helped a bunch of the big-names in Self Help sell their products on TV as an infomercial producer.

And I knew something that pissed me off...

From this desperation of what to do, The Lazy Coach Way started to emerge.

I started asking:

• What if my "CD set" wasn't a physical product?
   
• What if I could be selling the recordings within a few days? 
   
• What if I didn't need to manufacture boxes and stuff?
   
• What if there was no postage and customers could get it instantly?
   
• What if all the coaching I'm doing was online too, rather than just the "teachy" stuff?
   
• What if it was raw and "unplugged", rather than a big formal, recording studio thing?

Now, look.

I know this all seems very obvious NOW in 2025.

But back then it was super cutting edge :)

I was obsessed with helping more than one person at a time.

To answer questions once instead of a hundred times.

To teach what I know without having to sell my presence every time.

To make money without being always-on.

It started to work for me in January 2007, (7 months after the door-slam situation) when I ran my very first online group program. I didn’t know what I was doing. I had 13 people. It wasn’t fancy. But it worked. Beautifully.

I achieved with a group - in 18 hours - what would have taken me 78 hours, working one to one. 

But here's the really cool bonus I discovered -

I finally got some time back to live a life.

I wasn’t hustling anymore.

I wasn’t slamming doors.

I was home.

Now I knew it could be done, I wanted to improve it. Streamline it. Make it work for anyone like me who values their freedom as much as being of service.

So that's exactly what I did. I tested it - re-tested it - tweaked it until I had something that was making me a solid six-figures working 3 days a week. 

And in 2010 - after three years doing it - I started teaching it to other people.

I called it The Lazy Coach Way, and this approach has helped so many of my clients get not only more money and clients...

...but get their LIFE back too!

But, let's just STOP for a second here.

Wanna hear something crazy?

And I think I know why.

It's not because you don't know how.

It's not because you can't "do tech".

It's not because there's anything wrong with YOU. 

Hear me.

It's because there's SO MUCH CHOICE and so much conflicting information about how to get your freedom and get clients...

This is exactly why I knew I had to bring The Lazy Coach Way back.

Fully updated for the crazy, noisy A.I. age we're in now. 

A super simple, straightforward approach to serving clients and having fun (remember that?).

And its more relevant today than it was when I first started teaching it in 2010. 

So let's get to it.

Let me just walk you through it.

All of it. 

This is so insanely simple, so, rather than "hold back the goods" I'm gonna just lay it all out for you right here, right now. 

If you like the idea, I'd love for you to come and let me teach you every aspect of putting it to work for you in a special 3-day event I'm running (The details are on this page ok?).

Sound fair enough?

Cool!

So, listen, grab a scrap of paper and a well-sharpened pencil and let's get to it.

Introducing...

Imagine if YOU had one day to give people some of your key insights and key instructions...maybe help them get a plan together. 

Something profound, deep, fun, and low-priced.

Something that helps alleviate a core frustration your clients have.

That's what Your Event is.

It's a cool experience of YOU. Plus exposure to some of your core ideas and approaches. (less is more here) 

But here's what's SO cool.

From here on in it's just EASY. 

• You only need to run this event 3 times a year, and you only need 20 people to attend each time.
• The whole idea is that you invite 10 people from your attendees into a group program where the real transformation happens.
• Select 5 private clients from Your Group who emerge naturally.
• Repeat the whole thing three times a year.
• Sell the recordings.

That’s it.

Not a complicated funnel.

Not a full-time content job.

No need to be a clever marketer.

No writing 40-email sequences sounding like every other expert online.

Just a simple, repeatable structure that lets you do your best work.

With the best people. Without selling your time to the highest bidder every single month.

Because remember - 

Seriously.

You can run this whole model and make six figures a year with 60 paying clients.

And sell the recordings as courses and programs to the rest of your audience.

That means…

You don’t need to be an influencer.

You don’t need a huge audience.

You don't need to be a techie

You don’t need to be everywhere, all the time.

You don’t need to take every client that comes along.

You need an approach

.

A way to serve more without doing more.

A way to earn more without burning out.

A way to share your wisdom. Not just your hours.

A way to be in your life again

This is an awesome three-day deep dive into how to get all of this setup and working for YOU.

• How to rebuild your venture around your life. Not the other way around.
   
• How to create content that stops people in their tracks.
   
• How to run events that people love to buy tickets for.
   
• How to build group programs that feel magical for you and your clients.
   
• How to get private clients who will thank you for choosing them.
   
• How to turn your work into products. Without losing the personal touch.
   
• And how to do it all in a way that feels fun again.

Because the landscape has changed.

Let’s be honest. There’s more noise than ever.
 

More content. More courses. More experts.
 

More pressure to be present, perform, promote, produce.

You’re told to show up daily.

Build a funnel.
 

Post reels. Start a podcast. Write a book.
 

Host a summit. Grow a team. Make an app.

You're burned out.

You’re overwhelmed.

You’re creating more and earning less.

You’re spending their time chasing strategies you don’t even want to be using.

Because deep down:

• You want a good life.
• You want freedom.
• You want creativity.
• You want to be present.
• You want to make a living without having to make a personality cult.

That’s what the Lazy Coach Way is built for.

It’s not anti-work.

It’s anti-waste.

It’s for those of us who want our work to count.

To matter.

To mean something.

To build on itself.

To live beyond the moment it’s delivered.

• You’ve tried launching or "going big" and found it exhausting.
• You're doing well, but you're always working.
• You’ve burned out on one-to-one work or find yourself hustling day and night for whatever clients you can get
• You’ve got a course or program that’s never quite landed.
• You’ve been stuck in “audience-building” or attention mode for way too long.
• You’ve bought programs that left you with a strategy that didn’t fit the way you want to live.
• You’ve felt torn between your life and your livelihood.
• You find technology overwhelming.
• You’ve ever thought...“There has to be a better way to do this.”
   

There is.

This is it.

You’ll walk away from this three-day experience with a clear approach that you can make your OWN.

Simple. Repeatable.

Non-technical.

Examples. Frameworks. Scripts. Stories.

You’ll see how I do it. How others have done it. And how you can tailor it to fit your work.

There’s no upsell pressure. No cliffhanger ending.

Three days. Live with me.
 

Plus the complete recordings.

Plus ALL the detailed nuts-and-bolts stuff given to you in bite-sized chunks in an online training portal BEFORE the main training begins (this Primer training should have a price tag of $399 on its own - you get it for free, as part of your ticket).

Plus the clarity you’ve probably been craving for years.

Now, this is where things get fun.

Because you’ve probably seen all the fuss about AI.

You’ve probably tried a few tools.

Maybe you got excited. Maybe you got overwhelmed.
 

Maybe you thought, “This is cool, but I don’t know what to do with it.”

Here’s the truth.

Most people are using AI wrong.

Everybody's scared its taking away creativity..

But I don’t use it to replace my creativity and personality.

I use it to amplify it.

Amplified Ideas. That’s the shift. That's what AI stands for to me. 

At this event, I’ll show you exactly how I use AI to:

• Develop better product ideas, faster

• Refine content and copy without losing my voice

• Create better assets that I can re-use and resell

• Cut production time in half

• Stay focused on the parts of my work I actually love

I’ll walk you through how I use it. You’ll see it in action. And you’ll leave with ways to make it your secret weapon too.

Not to automate your soul out of the business. But to free you up so your soul can actually come back into it

Here’s what you get when you join me for The Lazy Coach Way Live.

• Three full days of live training with me
• All of it - The Mindset. The Skillset. The Toolset. You get it all. 
• Examples from real launches and real clients
• All the nuts and bolts delivered to you before the main event.
• Live walkthroughs of how I use AI to amplify my ideas.
• Lifetime access to the recordings
• A life and clients you’ll actually want to wake up to

No tricks.

Just the clearest, simplest, most sustainable way I know to do this work.

So. You in?

If your calendar is full but your bank account isn’t.

If your ideas are beautiful but your delivery feels chaotic.

If your schedule is crammed but your soul feels starved.

If you want to stop building a business that burns you out, and start building a money making venture that buys you back your time...

Come join me.

You’ll leave with a plan.
 

You’ll leave with clarity.
 

You’ll leave with relief.

Just you.

Doing your best work.

In a way that lets you keep the parts of your life that actually matter.

That’s the Lazy Coach Way.

Get your spot today.